Not so long ago, Ash started making jewelry after taking a metal smith class in college. While in school for something else, a mighty passion was unearthed. Always wanting to work in the fashion industry and wanting to have her work worn daily by friends, family and those across the globe - the opportunity to work in the world of fashion suddenly seemed less like a day dream and more like a reality.
Over the years as Ash grew as a person and artist accompanied always by the best fur companion - Chloe- a girl could ask for. This dream went from a dream, to a part time job, to a full time job over a few years. Through time the brand changed, it grew, change, grew some more then settled for a while as LOVINGLY. The LOVINGLY years were beautiful and brutal. So many late nights, tears, trials, trying to find personal style and voice and more made the LOVINGLY time some of the hardest years. The name never really clicked for Ash, it was simpler version of a name she had used in the past. It simply was not what she envisioned in the depths of her heart for this contribution to the world of fashion.
With tears, joy and a whole lot of work ATALANKA stepped onto the scene.
While desperately trying to find the perfect name for this labor of love, two things stuck out to Ash.
First, the Greek Goddess of Hunt, Adventure, and Travel: Atalanta. She never seemed to fall in the trap of trying to win approval or fit into any conventional mold those around her tried to place her in. After many adventures, she married in a way that is fitting to her story, then -as the story goes- she and her husband were turned into constellations so they could be together forever.
Second, the brightest star in the Phoenix constellation: Ankaa Loving the symbolism of a phoenix rising from the ashes - and after rising from the ashes herself a time or two, it just worked.
Ash knew the names had to be lovingly woven together.
And so ATALANKA came to be the new chapter for Ash and her furry best friend.
The face behind A T A L A N K A
Title: Owner, Jewelry Designer, Visionary, Warrior, IT person, marketing person, website design, Works her a$$ off daily to make ATALANKA happen.
What you actually do at ATALANKA: EVERYTHING!! I dream it up, research, design new jewelry and home goods, talk with contractors, make the jewelry and other items by hand, keep books, respond to emails, run the website, do wholesale orders, mail regular orders, design set-up and display, marketing, you name it, I do it.
Favorite Food: Pho! Or French Fries. And cupcakes… Also always down for Dim Sum...
Favorite place you’ve traveled: Manhattan and Brooklyn NY
Cool fact about you: I’ve climbed to the top of an active volcano that is part of The Ring Of Fire!
Item you never leave the house without: Monochromatic outfit + Earrings